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House of Keren
Close-up of a woman applying a golden serum beneath her eye

Innovation, translated for Europe's most demanding market.

We translate technological innovation into commercial success in Europe's most demanding and most rewarding beauty market: navigating regulatory complexity, building retail and platform partnerships, and positioning disruptive beauty technology brands for long-term DACH growth.

Where we focus.

AI

Diagnostics, recommendation and shade-matching tools that must perform across every skin tone.

AR

Virtual try-on and immersive experiences for retail and platform partners.

Smart Devices

Connected at-home beauty devices entering a market that expects certification and evidence.

Personalisation

Data-led products and routines, built to be GDPR-compliant from day one.

Biotech

Science-led ingredients and formulations with claims that stand up to EU scrutiny.

Digital Beauty

D2C, marketplace and social commerce strategies localised for DACH consumers.

How we help.

Precision matters most where technology meets the German consumer's expectation of evidence.

  1. Regulatory navigation

    Data protection, product safety and claims substantiation mapped for the German, Austrian and Swiss markets.

  2. Retail & platform partnerships

    Introductions and positioning for the retailers, marketplaces and platforms that shape DACH beauty.

  3. Commercial positioning

    Turning technical innovation into a proposition European buyers and consumers understand.

  4. Long-term growth

    A phased roadmap from pilot to scale, built for sustainable positioning rather than a short launch.

Are you ready to enter the DACH market?

The Beauty Technology Readiness Score measures your technology across seven dimensions, from DACH e-commerce to shade tech built for melanin-rich skin. Answer honestly and see your score in minutes.

If you're ready to bring your brand to Europe, let's talk.