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House of Keren

Specialist market entry for hair & beauty.

The specialist market entry consultancy for international hair and African beauty brands entering Germany, Austria and Switzerland. Based in the UK, we take brands from aspiration to shelf or D2C: faster, smarter, and with fewer costly mistakes.

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A-Beauty

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BeautyTech

A salon interior with leather styling chairs, mirrors and exposed brick

Salon Equipment

From aspiration to shelf.

DACH market intelligence

Consumer, category and competitor insight for the German-speaking markets.

Distributor relationships

Routes to the retailers, distributors and trade partners who decide what reaches the shelf.

Brand building

Positioning and cultural translation that turn a strong brand into a lasting one in Europe.

Three women in profile, one behind another, against a warm orange background

African Beauty

Positioning premium African beauty brands for European retail and long-term category growth.

Textured HairMelanin-Rich SkincareInclusive CosmeticsAfrocentric Wellness
Close-up of a woman applying a golden serum beneath her eye

Beauty Technology

Market entry for innovation-led beauty tech, from compliance and localisation to launch.

AIARSmart DevicesPersonalisationBiotechDigital Beauty
A salon interior with leather styling chairs, mirrors and exposed brick

Salon & Aesthetic Devices

Structured routes to market for professional equipment across the DACH region.

Salon EquipmentAesthetic DevicesProfessional ChannelsRegulatory & Certification

Are you ready to enter the DACH market?

Three free assessments, one for each specialism, show how ready your brand is for Germany, Austria and Switzerland. Answer honestly and see your score in minutes.

If you're ready to bring your brand to Europe, let's talk.